About Us
There is nothing ordinary about Betsey Johnson. The designer's namesake brand has spent decades turning fashion into a form of self-expression, combining vintage-inspired silhouettes with bright colors, embellishments, playful graphics and unexpected accessories. The company was established in 1978 and continues to build its identity around Betsey Johnson's distinctive creative vision.
A Betsey Johnson wardrobe can start with a dress and go almost anywhere. The current apparel assortment ranges from fitted mini dresses and flirty styles to romantic maxi dresses, slip dresses, sweater dresses and more structured occasion silhouettes. Floral prints, shimmer, tulle and other decorative details help give familiar shapes a distinctly Betsey Johnson character.
Then come the shoes. Glittering sandals, rhinestone heels, platform sneakers, chunky loafers, ankle boots and statement booties are designed to turn footwear into part of the outfit rather than an afterthought. The brand's current collections include options for casual dressing, special events and everything in between.
The handbag collection takes the concept even further. Traditional silhouettes such as totes and crossbodies sit alongside kitsch designs and novelty-inspired bags. Jewelry, sunglasses, watches and hair accessories add another layer of color and personality, allowing even a simple outfit to become more expressive.
Betsey Johnson's appeal ultimately comes from its attitude toward getting dressed. Instead of treating fashion as something that has to be serious, the brand embraces sparkle, humor, romance, nostalgia and bold experimentation. Its collections offer women the freedom to dress for the occasion—or simply dress for fun.